BENEFITS OF INTEREST-BASED ADVERTISING
Interest-Based Ads Keeps the Internet Free
More relevant ads improve revenues for websites, such as your favorite bloggers, which provide more and diverse content to consumers for free.
It Helps Small Businesses
It is more affordable than TV for small businesses to advertise, given their limited budget and need to reach potentially interested customers.
Relevant Ads Help You
With interest-based advertising, you see ads that are more relevant and useful to you, such as a sale from your favorite retailer, or discounts on airline tickets for vacation.
Responsible Ad Tech Companies Respect and Protect Your Privacy
To learn more about ownerIQ privacy practices, please click here to visit our privacy notice.
ownerIQ is a member of the Network Advertising Initiative (NAI), an organization that works with ad tech companies to develop and enforce responsible online advertising practices. You can learn more about the NAI here.
ownerIQ also adheres to the Digital Advertising Alliance (DAA) Self-Regulatory Principles for Online Behavioral Advertising (another name for Interest-Based Advertising), which you can learn about here.
Canadians, please visit Digital Advertising Alliance of Canada here.